“Our young consumer today prioritizes an active lifestyle whether it be career, fitness or personally. She’s always on the go, never settles and needs high-performance products that keep up with her grind,” said Trisha Ayyagari, Deputy General Manager of Maybelline New York. “The PUMA x Maybelline Collection was created to do just that.”
The 12-piece collection is based on street-style & to create ultimate high performance. The collection consists of products such as a smudge-proof mascara for all-day fierce lashes, a metallic highlighter for an eye-catching chrome effect and fan-favorite Super Stay Matte Ink long-wear lip color in new limited-edition shades. Model Adriana Lima serves as the face of the campaign. The collection will be available online with retailers such as ULTA starting February 8th. According to Allure, the collection prices range from $9 to $13. You can preview the collection on the Maybelline website.
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