Lela Rose & Zang Toi for Papyrus
Image Credit: WWD


         As it was reported by WWD on Tuesday, premium stationery and greeting card company Papyrus has launched fashion designer collaboration series.  The series will mark its first lines with designers Lela Rose and Zang Toi. Serving as a connection to New York Fashion Week the custom card line will be available beginning September 5th at select Papyrus stores, retail stores and sold online at papyrusonline.com.
Lela Rose for Papyrus
Image Credit: WWD

Zang Toi for Papyrus
Image Credit: WWD
            Due to the inventive materials (i.e. feathers, beading, and lace) used and reflects the designers’ distinct styles these cards are priced higher the company’s usual retail prices.   Rose’s counter cards retail from $7.95 to $9.95 and boxed notes are $19.95.   Whereas Toi’s counter cards retail from $8.95 to $12.95 and boxed notes are $19.95.  Both lines include birthday, blank, wedding and friendship cards.  Rose’s line includes a set of thank you notes, a blank set and two gift bags, tissue paper and gift tags.   Toi’s line includes thank you cards, and two boxed notes of thank you and blank cards.
Lela Rose for Papyrus
Image Credit: WWD

Zang Toi for Papyrus
Image Credit: WWD
            “Papyrus has had a long-standing relationship with the fashion industry — specifically through our partnership with IMG and New York Fashion Week: The Shows. When we were introduced to both the Zang Toi and Lela Rose groups, we felt an enthusiasm for the Papyrus brand and we shared a core passion and excitement for details, embellishments, and treatments,” said Diana Ruhl, senior vice president of creative and brand. “Both collections incorporate the designers’ unique sense of style stemming from their iconic runway designs. The designers’ intricate and stunning sketches and designs seamlessly translated to custom handcrafted card collections with Papyrus,” she said. Ruhl added that it was too soon to reveal which designers are up next.
Lela Rose for Papyrus
Image Credit: WWD
Zang Toi for Papyrus
Image Credit: WWD
         Lela Rose is known for elegant aesthetic and fresh point of view when it comes to her designs.  She has been runway staple since the beginning of her namesake label over 17 years ago.

      Zang Toi has over 20 years of experience as a distinguished fashion designer. In 1990, Zang was awarded the Mouton Cadet Young Designer of the Year which recognizes the top, young, U.S. designer of the year.

Papyrus was founded in the family kitchen of Marcel and Margrit Schurman in 1950. Inspired by a love of fine art, they had a vision for products of uncompromising quality which provided the starting point from which genuine personal connections are made. Since its founding, the brand is available in over 450 stores.
We will keep you posted as more lines are announced.  Will you be checking it out What are your thoughts? Let us know in the comments below.
All opinions expressed on the blog appear courtesy of Tamarah Brown for My Own Sense of Fashion © unless otherwise stated (i.e. interviews).  No use or reproduction may occur without the written consent of the author.
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