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| Image Credit: Limited Too |
We here at My Own Sense of Fashion first mentioned that Limited Too was returning two years ago. Now the brand is expanding their relaunch with mobile commerce. According to WWD, next month the famed children’s apparel and accessories brand will embark on a mobile back-to-school tour around New York, from Aug. 6 – Aug. 10. Trucks stops will continue Third Avenue, between 59th Street and 60th Street on Aug. 6; Herald Square on Aug. 7 and Aug. 8; Union Square on Aug. 9, and the Flatiron District on Aug. 10. The truck will offer a varied range of Limited Too products just in time for the back to school season. Apparel, notebooks, backpacks, and cell phone cases are just some of the items that will be available at the mobile pop-up shop. All the items are priced under $100.
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| Image Credit: Limited Too |
Pop up shops will take place from noon to 7 p.m. Fans can stay connected with Limited Too through their website and on social media with @Limited Too with the hashtag #LTD2BestInClass. “People were asking about whether we’d ever entertained retail. This is a great place to engage with a large customer base. We think if this experimental run is successful we would potentially explore key markets [for mobile pop-ups],” Mo Hedaya, marketing director at Bluestar.
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Image Credit: Limited Too |
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All opinions expressed on the blog appear courtesy of Tamarah Brown for My Own Sense of Fashion © unless otherwise stated (i.e. interviews). No use or reproduction may occur without the written consent of the author. This blog uses affiliate links & generates a small commission from purchases.